Client: GALLO - Coastline Vines
Project: Label / Packaging Design Concepts
For this project, I was recruited to help concept a series of California-inspired labels for a private label wine brand which would be developed and pitched to a grocery store chain. While a majority of my work at Gallo was as a brand designer working within set brand standards, Coastline Vines offered a chance for me to delve into the world of label design. It was both a challenge and a relief to be set loose into ideation - and I found myself enjoying the puzzle solving it required. I learned just how how far a brand's personality can shift through color, type, and illustration alone, all while working within the real constraints of shelf appeal and varietal differentiation.
