Camryn Crowell - Barefoot Wine

Client: GALLO - Barefoot Wine

Project: Brand / Marketing Design

Working on Barefoot Wine meant jumping into one of the most recognizable wine brands in the country and learning to design at scale. It required me to lean into the craft of consistency, and to learn that successful design doesn't always mean reinvention. I got to design across several touchpoints - from eight-foot tall end cap kits for Walmart down to thumbnail sized digital banners for online retailers. When I joined the team, Barefoot had just begun the rollout of a new logo, packaging, and brand identity, which also required me to learn how to adapt stock imagery and build photography from scratch. The highlight moment for me was getting to design a two-page print spread for WineEnthusiast magazine which was awarded to us when they recognized Barefoot as their 2025 American Winery of the Year. Another standout for me was when I was tasked with creating visuals for Barefoot's NFL partnership - which required me to balance the equity of Barefoot with 12 other national football teams. While this was certainly an immense task, it was quite an accomplishment to roll the final designs out to over 50 pieces of retail design and see the success of the visual system we landed on.