Client: ALDI USA
Project: Illustration / UX Design
During my summer internship with ALDI's Digital Marketing team, I worked alongside the UX Design team to create digital banner assets for the ALDI website and third-party storefronts including Instacart and DoorDash. Getting to see my work live on the front page of a national brand's online presence was a striking moment as a designer just starting out in her career.
The project closest to my heart though, was an illustration series I developed celebrating ALDI's beloved in-store brands. I wanted to capture the personality already living inside the product packaging and give it a visual language that felt warm, playful, and human - allowing us to connect our consumers to the ALDI brands they know and love. I presented the series at my end-of-summer capstone as a pitch for an ALDI asset library, because I believe illustration is one of the most powerful tools for building consumer connection. This internship taught me how to design with purpose inside a global company's guardrails - and showed me that the best corporate creative teams aren't afraid to have a little fun with it.
