Client: Jack Flash Stores
Project: Digital Marketing
My time at Jack Flash, a chain of southern Illinois based convenience stores, turned out to be one of the most enjoyable creative sandbox experiences I've had yet. My work focused on building engaging content for everything from in-store TV screens and outdoor LED boards to managing the dynamic lighting system in our gaming rooms.
Though the tools were limited to a Canva-and-stock-footage budget, I found it so much fun to build graphics that leaned into different product packaging or match the vibe of limited edition finds. And for someone with limited video and motion graphics experience, I enjoyed learning just how much you can do with an accessible design tool like Canva. Jack Flash also gave me the chance to design my very first billboard - which will remain a pivotal moment for me for a very long time.
The final billboard design! Nothing super flashy, but it was a big moment for me to see something I built on a screen turned into a massive highway billboard.
Additional billboard concept.
