Client: Ginger Ale's
Project: Social Media / Content Creation
My time working with Ginger Ale's allowed me to jump into the world of content creation and social media. Julie contacted me looking for someone "youthful" (her words not mine), to take the lead on their social media. Their existing feed featured large blocks of text and flashy graphics. I helped devise a social strategy to craft a more lifestyle-focused aesthetic, and began creating photo and video content to help us reach our audience and better align with our competitors.
While most of my prior experience has heavily focused on illustration and design work - I have to say getting some hands-on experience organizing photo shoots and generating video ideas was a lot of fun.
While most of my prior experience has heavily focused on illustration and design work - I have to say getting some hands-on experience organizing photo shoots and generating video ideas was a lot of fun.
