Client: GALLO - Black Box Wines
Project: Marketing Design
My work with Black Box was unique in that it forced me to step away from the vibrant, bright styles I'm used to and into a brand that pushed a totally different direction. This was a chance for me to pressure test my design flexibility - to see how quickly I can adapt to guidelines that I haven't worked with before.
My biggest project, and the reason my director placed me with this team, was creating the key visual for Black Box's inaugural NHL partnership. It was a little intimidating, but ultimately a rewarding challenge that expanded my comfort zone. I've also gotten to work on some smaller program assets like a summer-focused end cap kit, and a fun one creating a landing page for a streaming related POS. For the landing page, I enjoyed working with our copywriter to come up with unique wine + movie pairings.
My biggest project, and the reason my director placed me with this team, was creating the key visual for Black Box's inaugural NHL partnership. It was a little intimidating, but ultimately a rewarding challenge that expanded my comfort zone. I've also gotten to work on some smaller program assets like a summer-focused end cap kit, and a fun one creating a landing page for a streaming related POS. For the landing page, I enjoyed working with our copywriter to come up with unique wine + movie pairings.
